Identifying the Antecedents and Consequences of Digital Content Marketing Using the Grounded Theory Model (Case Study: Instagram Bloggers)
This research was aimed at identifying the antecedents and consequences of digital content marketing using grounded theory model (case study: Instagram bloggers). The statistical population in the qualitative section consisted of experts and knowledgeable people in the field of digital content marke...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Research Institute for Information and Technology
2021-12-01
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| Series: | Iranian Journal of Information Processing & Management |
| Subjects: | |
| Online Access: | http://jipm.irandoc.ac.ir/article-1-4637-en.html |