Motivasi dan Perilaku Konsumen dalam Keputusan Pembelian Produk Industri Kerajinan Kulit di Yogyakarta
This study aims to determine the motivation and consumer behavior housewife and working woman in buying industri leather craft in Yogyakarta as well as to determine differences in motivation and behavior in both the consumer groups. By knowing the motivation and behavior of the consumer businesses i...
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| Format: | Article |
| Language: | English |
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Universitas Proklamasi 45 Yogyakarta
2013-06-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
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| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/273 |