Enriching the Pharaonic Egyptian identity in the design of promotional packaging (applied to the tourist store in the Grand Egyptian Museum)"
Packaging design is crucial in expressing the visual identity of brands and attracting customers through aesthetic appearance, protection, and product information. It also plays a vital role in creating an emotional connection between the brand and the customer, resulting in long-term advertising be...
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| Format: | Article |
| Language: | Arabic |
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The Arab Association of Civilization and Islamic Arts
2024-08-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
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