DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA

DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigat...

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Bibliographic Details
Main Authors: Aisyah Nur Afifah, Mukhamad Najib, Ma'mun Sarma, yee choy leong
Format: Article
Language:English
Published: University of Brawijaya 2018-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
digital marketing
MSMEs creative sector
digital marketing knowledge
MSMEs Indonesia
Malaysia
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1241

Internet

http://jurnaljam.ub.ac.id/index.php/jam/article/view/1241

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