Factors Driving Customer Satisfaction for Shopee Malaysia
The Covid-19 pandemic caused the e-commerce adoption rate to skyrocket. Shopee Malaysia was among the few e-commerce platforms that have managed to ride the wave of the e-commerce boom in Malaysia. This study aimed to examine the factors that drive customer satisfaction for Shopee Malaysia, includin...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2022-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_40.pdf |