The effects of the elements in social media content on social media engagement behaviour among youth

The effects of the elements in social media content on social media engagement behaviour among youth

In the context of the contemporary global business environment, the role of social media has increased drastically especially among youth who have been shown to spend a great deal of time on social media. The purpose of this study is to explore the effect of the elements in social media contents (in...

Full description

Bibliographic Details
Main Authors: Muhamad Kamal Arif Bin MUHAMAD, Melissa SHAHROM
Format: Article
Language:English
Published: ICI Publishing House 2020-12-01
Series:Revista Română de Informatică și Automatică
Subjects:
social media
social media engagement behaviour
informational content
entertaining content
remunerative content
relational content
Online Access:https://rria.ici.ro/en/the-effects-of-the-elements-in-social-media-content-on-social-media-engagement-behaviour-among-youth/

Internet

https://rria.ici.ro/en/the-effects-of-the-elements-in-social-media-content-on-social-media-engagement-behaviour-among-youth/

Similar Items