The effects of the elements in social media content on social media engagement behaviour among youth
In the context of the contemporary global business environment, the role of social media has increased drastically especially among youth who have been shown to spend a great deal of time on social media. The purpose of this study is to explore the effect of the elements in social media contents (in...
Main Authors: | Muhamad Kamal Arif Bin MUHAMAD, Melissa SHAHROM |
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Format: | Article |
Language: | English |
Published: |
ICI Publishing House
2020-12-01
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Series: | Revista Română de Informatică și Automatică |
Subjects: | |
Online Access: | https://rria.ici.ro/en/the-effects-of-the-elements-in-social-media-content-on-social-media-engagement-behaviour-among-youth/ |
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