The Banking Industry Foresight Using the Scenario Planning Approach and the Cross-Effects Matrix
While this study identifies the most important key indicators that influence the banking industry, it also attempts to provide a forecast for the Iranian banking industry in the future. Scenario planning and cross-impact matrix are used in this study. Among all the identified factors, 29 key factors...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2021-09-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_12867_17a4accff322f9ee74fcaa672322d7aa.pdf |