Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).
What makes written text appealing? In this registered report protocol, we propose to study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy comparing multiple headline variants for the same...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2021-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0257091 |