A Study of Young Customers’ Preferences for Bank Selection in Pakistan
This article focuses on the priorities and selection criteria employed by the young customers who are the consumers of today and prospective buyers in future. The students from the leading institution of Pakistan (University of Management and Technology (UMT)) based in Lahore, are selected for this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2005-06-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/390 |