Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers

The aim of this study is to predict Gen Z Consumers’ behavioural intention towards travelling to tourism destinations in the context of sustainability by developing an integrated structural model that incorporates the Theory of Planned Behaviour model with the additional constructs i.e. climate chan...

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Bibliographic Details
Main Authors: Sujood, Samiha Siddiqui, Naseem Bano, Sheeba Hamid
Format: Article
Language:English
Published: Research Centre for Tourism, Sustainability and Well-being (CinTurs) 2022-09-01
Series:Journal of Tourism, Sustainability and Well-being
Subjects:
Online Access:http://www.cieo.pt/journal/J_3_2022/article2.pdf