Strategy and creativity in the use of political slogans: A study of the elections held in Spain in 2019
The unquestionable predominance of slogans in political communication versus their declining relevance in the commercial kind underpins the objective of this study, which is to gain further insight into the strategies and creative discourses employed by political parties in their campaigning before...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2022-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/41923 |