Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews

This study aims to analyze which factors related to smartphone users’ satisfaction emerge from online reviews. In addition, as the study was conducted in Brazil which is a developing country with a lot of regional diversity, a secondary aim of this study is to test whether regional aspects can affec...

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Bibliographic Details
Main Authors: Fernanda Francielle de Oliveira Malaquias, Romes Jorge da Silva Júnior
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2020-05-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/3341