Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews
This study aims to analyze which factors related to smartphone users’ satisfaction emerge from online reviews. In addition, as the study was conducted in Brazil which is a developing country with a lot of regional diversity, a secondary aim of this study is to test whether regional aspects can affec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2020-05-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/3341 |
| _version_ | 1818938526516903936 |
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| author | Fernanda Francielle de Oliveira Malaquias Romes Jorge da Silva Júnior |
| author_facet | Fernanda Francielle de Oliveira Malaquias Romes Jorge da Silva Júnior |
| author_sort | Fernanda Francielle de Oliveira Malaquias |
| collection | DOAJ |
| description | This study aims to analyze which factors related to smartphone users’ satisfaction emerge from online reviews. In addition, as the study was conducted in Brazil which is a developing country with a lot of regional diversity, a secondary aim of this study is to test whether regional aspects can affect users’ satisfaction level. Online reviews were analyzed through the Content Analysis technique. Next, we carried out a quantitative analysis using Ordinal Logistic Regression. The results showed that smartphones’ features related to hardware and software and sellers’ characteristics may significantly affect users’ satisfaction. The socioeconomic factor, represented by the GDP per capita of the cities where users live, had a significant and negative impact, indicating that users in more economically developed regions attribute lower satisfaction level to smartphones. This study contributes to the literature as it used online reviews as data source, which helps identifying factors related to users’ satisfaction beyond those analyzed in previous studies that applied questionnaires. |
| first_indexed | 2024-12-20T06:09:15Z |
| format | Article |
| id | doaj.art-bac1229459ea4893b3d1744b632949b4 |
| institution | Directory Open Access Journal |
| issn | 0718-2724 |
| language | English |
| last_indexed | 2024-12-20T06:09:15Z |
| publishDate | 2020-05-01 |
| publisher | Universidad Alberto Hurtado |
| record_format | Article |
| series | Journal of Technology Management & Innovation |
| spelling | doaj.art-bac1229459ea4893b3d1744b632949b42022-12-21T19:50:44ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242020-05-0115110.4067/S0718-27242020000100003Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online ReviewsFernanda Francielle de Oliveira Malaquias0Romes Jorge da Silva JúniorUniversidade Federal de UberlândiaThis study aims to analyze which factors related to smartphone users’ satisfaction emerge from online reviews. In addition, as the study was conducted in Brazil which is a developing country with a lot of regional diversity, a secondary aim of this study is to test whether regional aspects can affect users’ satisfaction level. Online reviews were analyzed through the Content Analysis technique. Next, we carried out a quantitative analysis using Ordinal Logistic Regression. The results showed that smartphones’ features related to hardware and software and sellers’ characteristics may significantly affect users’ satisfaction. The socioeconomic factor, represented by the GDP per capita of the cities where users live, had a significant and negative impact, indicating that users in more economically developed regions attribute lower satisfaction level to smartphones. This study contributes to the literature as it used online reviews as data source, which helps identifying factors related to users’ satisfaction beyond those analyzed in previous studies that applied questionnaires.https://www.jotmi.org/index.php/GT/article/view/3341Online reviews; IT users’ satisfaction; Regionality; Smartphone Users; Electronic Commerce |
| spellingShingle | Fernanda Francielle de Oliveira Malaquias Romes Jorge da Silva Júnior Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews Journal of Technology Management & Innovation Online reviews; IT users’ satisfaction; Regionality; Smartphone Users; Electronic Commerce |
| title | Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews |
| title_full | Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews |
| title_fullStr | Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews |
| title_full_unstemmed | Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews |
| title_short | Smartphone Users’ Satisfaction and Regional Aspects: Factors that Emerge from Online Reviews |
| title_sort | smartphone users satisfaction and regional aspects factors that emerge from online reviews |
| topic | Online reviews; IT users’ satisfaction; Regionality; Smartphone Users; Electronic Commerce |
| url | https://www.jotmi.org/index.php/GT/article/view/3341 |
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