Discussion on Market Segmentation and Marketing Strategy in Hanfu Economic
With popularity of Hanfu culture, more and more people know and are fond of Hanfu. Hanfu has gradually become popular from the once niche clothing, and more and more people are willing to buy and wear Hanfu. Therefore, the scale of Hanfu industry is growing. Due to increase in brands and products in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/12/shsconf_icssed2023_02011.pdf |