MEDICAL AFFAIRS EFFICIENCY IN PHARMA – A PRAGMATIC APPROACH TO SUCCESS
Along recent years Pharma operations became increasingly complex. Trying to adapt to the requests of a fast changing and demanding environment, companies moved from the standard medical, marketing and sales structure to a much more complex puzzle of units, departments, internal and external reportin...
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| Format: | Article |
| Language: | English |
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Formifarma, LDA.
2014-12-01
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| Series: | Revista Portuguesa de Farmacoterapia |
| Subjects: | |
| Online Access: | http://farmacoterapia.pt/index.php/rpf/article/view/21 |