Consumer behavior in shopping streets: The importance of the salesperson’s professional personal attention

Consumer behavior in shopping streets: The importance of the salesperson’s professional personal attention

Since the early 2010s, the emergence of a new consumer has begun. In this context, consumer behavior represents one of the greatest interests of marketing scholars and business managers due to their need to adapt their companies’ strategies to the new frontier. In order to advance understanding of t...

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Bibliographic Details
Main Authors: Natalia eMedrano Sáez, Cristina eOlarte-Pascual, Jorge ePelegrín-Borondo, Yolanda eSierra-Murillo
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-02-01
Series:Frontiers in Psychology
Subjects:
consumer behavior
expectations
MALL
Shopping streets
Personal relationship
small retail
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.00125/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.00125/full

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