Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama
Starting from Logorama, an animated short film entirely made out of logos, the paper investigates induced meaning productions. From a pragmaticist point of view, combining semiopragmatic, artwork sociology and Peirce’s semiotic, enunciation traces are examined in order to rebuild the actual semiotiz...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2018-09-01
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| Series: | Communiquer |
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| Online Access: | https://journals.openedition.org/communiquer/3233 |