The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study
This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that will influence approach behavior. The retail industr...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universitas Negeri Semarang
2018-06-01
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Series: | Jurnal Dinamika Manajemen |
Subjects: | |
Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/14650 |