Applying the theory of The Social Representation on customer buying Behavior towards Significant Sportswear Brands in Saudi Arabia
The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands. The revealed results demonstrate that Adidas has higher purchasing intention as compared wit...
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| Format: | Article |
| Language: | Arabic |
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Umm Al-Qura University
2023-03-01
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| Series: | Journal of Umm Al-Qura University for Social Sciences |
| Online Access: | https://uqu.edu.sa/en/jss/129781 |