Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam
Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an oppo...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2008-09-01
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| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom9/zeszyt3/art_1.pdf |