Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam
Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an oppo...
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| Format: | Article |
| Language: | English |
| Published: |
University of Life Sciences in Poznań
2008-09-01
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| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom9/zeszyt3/art_1.pdf |
| _version_ | 1831735317102592000 |
|---|---|
| author | Grażyna Adamczyk |
| author_facet | Grażyna Adamczyk |
| author_sort | Grażyna Adamczyk |
| collection | DOAJ |
| description | Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an opportunity to obtain free samples of goods or freebies. |
| first_indexed | 2024-12-21T12:24:56Z |
| format | Article |
| id | doaj.art-baeb6c0fd6a84763a5edcc2be9429a31 |
| institution | Directory Open Access Journal |
| issn | 1899-5241 1899-5772 |
| language | English |
| last_indexed | 2024-12-21T12:24:56Z |
| publishDate | 2008-09-01 |
| publisher | University of Life Sciences in Poznań |
| record_format | Article |
| series | Journal of Agribusiness and Rural Development |
| spelling | doaj.art-baeb6c0fd6a84763a5edcc2be9429a312022-12-21T19:04:13ZengUniversity of Life Sciences in PoznańJournal of Agribusiness and Rural Development1899-52411899-57722008-09-0193513Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklamGrażyna AdamczykPromotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an opportunity to obtain free samples of goods or freebies.http://www.jard.edu.pl/tom9/zeszyt3/art_1.pdfyoung consumerpromotionadvertising |
| spellingShingle | Grażyna Adamczyk Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam Journal of Agribusiness and Rural Development young consumer promotion advertising |
| title | Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam |
| title_full | Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam |
| title_fullStr | Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam |
| title_full_unstemmed | Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam |
| title_short | Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam |
| title_sort | attitudes of young consumers towards promotion based on advertising postawy m x142 odych konsument xf3 w wobec promocji na przyk x142 adzie reklam |
| topic | young consumer promotion advertising |
| url | http://www.jard.edu.pl/tom9/zeszyt3/art_1.pdf |
| work_keys_str_mv | AT grax17cynaadamczyk attitudesofyoungconsumerstowardspromotionbasedonadvertisingpostawymx142odychkonsumentxf3wwobecpromocjinaprzykx142adziereklam |