Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam

Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam

Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an oppo...

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Bibliographic Details
Main Author: Grażyna Adamczyk
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2008-09-01
Series:Journal of Agribusiness and Rural Development
Subjects:
young consumer
promotion
advertising
Online Access:http://www.jard.edu.pl/tom9/zeszyt3/art_1.pdf

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