The exploration of corporate image sustainability: A Netnography study
This study aims to investigate the corporate image of six significant online organizational communities and their efforts to achieve sustainability. The research focuses on exploring the communication, interaction, and connection strategies employed by these companies on social media platforms to bu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hasanuddin University
2023-06-01
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| Series: | Etnosia |
| Subjects: | |
| Online Access: | https://journal.unhas.ac.id/index.php/etnosia/article/view/26440 |