Society 5.0 and the Japanese Consumer Behaviour

Society 5.0 and the Japanese Consumer Behaviour

The article addresses the behaviour of the Japanese consumer and the impact the country’s gradual shift to Society 5.0 will have on it. The publication is one part of the research conducted on Society 5.0 and its effect on the Japanese business sphere. The aim is to examine current Japanese consumer...

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Bibliographic Details
Main Author: Konstantin Ivanov
Format: Article
Language:English
Published: UNWE Publishing Complex 2023-08-01
Series:Bulgarian Journal of International Economics and Politics
Subjects:
society 5.0
japan
consumer behaviour
artificial intelligence (ai)
virtual reality
augmented reality
online marketing
internationalization
Online Access:https://www.unwe.bg/doi/bjiep/2023.1/BJIEP.2023.1.04.pdf

Internet

https://www.unwe.bg/doi/bjiep/2023.1/BJIEP.2023.1.04.pdf

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