Society 5.0 and the Japanese Consumer Behaviour
The article addresses the behaviour of the Japanese consumer and the impact the country’s gradual shift to Society 5.0 will have on it. The publication is one part of the research conducted on Society 5.0 and its effect on the Japanese business sphere. The aim is to examine current Japanese consumer...
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| Format: | Article |
| Language: | English |
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UNWE Publishing Complex
2023-08-01
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| Series: | Bulgarian Journal of International Economics and Politics |
| Subjects: | |
| Online Access: | https://www.unwe.bg/doi/bjiep/2023.1/BJIEP.2023.1.04.pdf |
| _version_ | 1797405589695889408 |
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| author | Konstantin Ivanov |
| author_facet | Konstantin Ivanov |
| author_sort | Konstantin Ivanov |
| collection | DOAJ |
| description | The article addresses the behaviour of the Japanese consumer and the impact the country’s gradual shift to Society 5.0 will have on it. The publication is one part of the research conducted on Society 5.0 and its effect on the Japanese business sphere. The aim is to examine current Japanese consumer behaviour using data gathered from the World Bank and different consulting agencies and predict the changes that will occur as technology progresses. The research finds that companies in Japan can attract more customers by implementing virtual and augmented reality, artificial intelligence and other key aspects of Society 5.0. However, further research on the topic will need to be conducted in the
following years as humanity has not yet entered Society 5.0 and all of the abovementioned innovations are still in their infant stage. |
| first_indexed | 2024-03-09T03:12:12Z |
| format | Article |
| id | doaj.art-bafb807b2aaa4df19a98c37d015454f9 |
| institution | Directory Open Access Journal |
| issn | 2815-2751 2815-2875 |
| language | English |
| last_indexed | 2024-03-09T03:12:12Z |
| publishDate | 2023-08-01 |
| publisher | UNWE Publishing Complex |
| record_format | Article |
| series | Bulgarian Journal of International Economics and Politics |
| spelling | doaj.art-bafb807b2aaa4df19a98c37d015454f92023-12-04T00:53:05ZengUNWE Publishing ComplexBulgarian Journal of International Economics and Politics2815-27512815-28752023-08-0131606810.37075/BJIEP.2023.1.04Society 5.0 and the Japanese Consumer BehaviourKonstantin Ivanov0epartment of International Economic Relations and Business, University of National and World EconomyThe article addresses the behaviour of the Japanese consumer and the impact the country’s gradual shift to Society 5.0 will have on it. The publication is one part of the research conducted on Society 5.0 and its effect on the Japanese business sphere. The aim is to examine current Japanese consumer behaviour using data gathered from the World Bank and different consulting agencies and predict the changes that will occur as technology progresses. The research finds that companies in Japan can attract more customers by implementing virtual and augmented reality, artificial intelligence and other key aspects of Society 5.0. However, further research on the topic will need to be conducted in the following years as humanity has not yet entered Society 5.0 and all of the abovementioned innovations are still in their infant stage.https://www.unwe.bg/doi/bjiep/2023.1/BJIEP.2023.1.04.pdfsociety 5.0japanconsumer behaviourartificial intelligence (ai)virtual realityaugmented realityonline marketinginternationalization |
| spellingShingle | Konstantin Ivanov Society 5.0 and the Japanese Consumer Behaviour Bulgarian Journal of International Economics and Politics society 5.0 japan consumer behaviour artificial intelligence (ai) virtual reality augmented reality online marketing internationalization |
| title | Society 5.0 and the Japanese Consumer Behaviour |
| title_full | Society 5.0 and the Japanese Consumer Behaviour |
| title_fullStr | Society 5.0 and the Japanese Consumer Behaviour |
| title_full_unstemmed | Society 5.0 and the Japanese Consumer Behaviour |
| title_short | Society 5.0 and the Japanese Consumer Behaviour |
| title_sort | society 5 0 and the japanese consumer behaviour |
| topic | society 5.0 japan consumer behaviour artificial intelligence (ai) virtual reality augmented reality online marketing internationalization |
| url | https://www.unwe.bg/doi/bjiep/2023.1/BJIEP.2023.1.04.pdf |
| work_keys_str_mv | AT konstantinivanov society50andthejapaneseconsumerbehaviour |