Intercultural differences between Austria and Croatia in the context of business communication
Purpose: The globalization of economy in the context of adaptation and successful communication within the EU emphasizes the importance of perceiving and adapting to intercultural diversity in order to achieve business success. This paper analyzes the notion of interculturalism from the aspect of ob...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2021-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/377999 |