Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments?
The use of virtual reality (VR) storytelling in cultural communication is increasing and has found its way into the journalism, tourism, museum, and exhibition industries. Earlier studies have examined VR storytelling to improve user experience (UX). However, there is still insufficient research on...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-12-01
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| Series: | Journalism and Media |
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| Online Access: | https://www.mdpi.com/2673-5172/4/1/3 |
| _version_ | 1827749198357856256 |
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| author | Shuran Yang |
| author_facet | Shuran Yang |
| author_sort | Shuran Yang |
| collection | DOAJ |
| description | The use of virtual reality (VR) storytelling in cultural communication is increasing and has found its way into the journalism, tourism, museum, and exhibition industries. Earlier studies have examined VR storytelling to improve user experience (UX). However, there is still insufficient research on UX and communication effectiveness in an immersive virtual environment (IVE) in storytelling involving different sentiments. In this study, participants watched positive and negative news stories in three IVEs: 2D video, 360-degree video via mobile devices, and 360-degree video with a VR headset. The predictor variables of enjoyment and the impact of presence, flow, understanding, empathy, credibility, and enjoyment across the stories in IVEs were analyzed. Two models were constructed based on positive and negative stories. The findings show that predictor variables make different contributions to VR storytelling with different sentiments. The conclusions support IVE production in journalism based on sentiment to further improve UX and enhance communication effectiveness. |
| first_indexed | 2024-03-11T06:20:26Z |
| format | Article |
| id | doaj.art-bb2b251bd26e48ac82275e4234f8cf89 |
| institution | Directory Open Access Journal |
| issn | 2673-5172 |
| language | English |
| last_indexed | 2024-03-11T06:20:26Z |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj.art-bb2b251bd26e48ac82275e4234f8cf892023-11-17T12:00:56ZengMDPI AGJournalism and Media2673-51722022-12-0141304110.3390/journalmedia4010003Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments?Shuran Yang0Digital Humanities Lab, Faculty of Humanities and Social Sciences, University of Basel, 4051 Basel, SwitzerlandThe use of virtual reality (VR) storytelling in cultural communication is increasing and has found its way into the journalism, tourism, museum, and exhibition industries. Earlier studies have examined VR storytelling to improve user experience (UX). However, there is still insufficient research on UX and communication effectiveness in an immersive virtual environment (IVE) in storytelling involving different sentiments. In this study, participants watched positive and negative news stories in three IVEs: 2D video, 360-degree video via mobile devices, and 360-degree video with a VR headset. The predictor variables of enjoyment and the impact of presence, flow, understanding, empathy, credibility, and enjoyment across the stories in IVEs were analyzed. Two models were constructed based on positive and negative stories. The findings show that predictor variables make different contributions to VR storytelling with different sentiments. The conclusions support IVE production in journalism based on sentiment to further improve UX and enhance communication effectiveness.https://www.mdpi.com/2673-5172/4/1/3virtual realitystorytellingimmersive journalismsentiment analysisuser experiencecommunication effectiveness |
| spellingShingle | Shuran Yang Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments? Journalism and Media virtual reality storytelling immersive journalism sentiment analysis user experience communication effectiveness |
| title | Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments? |
| title_full | Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments? |
| title_fullStr | Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments? |
| title_full_unstemmed | Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments? |
| title_short | Sentiment and Storytelling: What Affect User Experience and Communication Effectiveness in Virtual Environments? |
| title_sort | sentiment and storytelling what affect user experience and communication effectiveness in virtual environments |
| topic | virtual reality storytelling immersive journalism sentiment analysis user experience communication effectiveness |
| url | https://www.mdpi.com/2673-5172/4/1/3 |
| work_keys_str_mv | AT shuranyang sentimentandstorytellingwhataffectuserexperienceandcommunicationeffectivenessinvirtualenvironments |