The Influence of Endorsement on Social Media Instagram on Purchase Interest for Product Lip Cream MakeOver

This research aims to determine the decision in purchasing makeover products in which there are ten dimensions consisting of Selebgram, Adolescent Consumptive behavior, Can be trusted, Attractiveness, Skill, Selection of products and brands, Channel Selection, Consumers have different choices, Total...

Full description

Bibliographic Details
Main Authors: Trisya Afrilya Suryadi, Krishna Kusumahadi
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2023-07-01
Series:Jurnal Pamator
Subjects:
Online Access:https://journal.trunojoyo.ac.id/pamator/article/view/20529