Consumer Preferences for Kiwiberries: Implications of Experimental Auctions
In the current global market, the development of novel products is important for staying competitive. The development of horticultural products often manifests as new cultivars. Gauging consumer interest is an important step in cultivar development because it is a resource-intensive process. The pre...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2023-06-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/58/7/article-p739.xml |