The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products)

The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products)

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not buy Chatime just once. The purpose of this pap...

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Bibliographic Details
Main Authors: Mohc. Velian Muhajir, Tias Andarini Indarwati
Format: Article
Language:English
Published: Universitas Negeri Jakarta 2021-06-01
Series:Journal of Business and Behavioural Entrepreneurship
Subjects:
corporate social responsibility
customer satisfaction
food quality
perceived value
repurchase intention
Online Access:http://journal.unj.ac.id/unj/index.php/jobbe/article/view/20731

Internet

http://journal.unj.ac.id/unj/index.php/jobbe/article/view/20731

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