Effects of Systematic Changes in Commodity Arrangement on the Satisfaction of Supermarket Customers
Purpose: The paper investigates if relocation of goods at supermarkets, practised to boost sales, bothers customers and improves financial results of the stores. To explore this, a questionnaire-based poll was run, using questions, such as “Do you mind if commodity is not permanently in the same pl...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Technical University of Kosice
2021-04-01
|
| Series: | Kvalita Inovácia Prosperita |
| Subjects: | |
| Online Access: | https://www.qip-journal.eu/index.php/QIP/article/view/1497 |