Competition in the Gaming Industry: Blizzard’s Strategic Layout, Risks, and Prospect

With the growing digital economy and the impact of the Covid-19 pandemic in the past two years, video games have become the mainstream entertainment for general public. Some game companies have chosen acquisitions over the past few years to expand their market share and enhance their competitiveness...

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Bibliographic Details
Main Author: Chen Yixuan
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01018.pdf