Online innovation and repurchase intentions in hotels: the mediating effect of customer experience
Purpose – This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana. Design/methodology/approach – Data was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structur...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2023-06-01
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Series: | International Hospitality Review |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-02-2021-0008/full/pdf |