Digital place marketing: interaction practices with target audiences
The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists. The relevance of the research lies in the increasing role of regional government bodies in ensuring stable socio-economic territorial...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-09-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/3683 |