An improved SWOT evidential reasoning based approach for strategy evaluation under uncertainty
Formulation and evaluation of strategy play important role in the strategy management. Strength, Weakness, Opportunity and Threats (SWOT) is a famous approach to formulate strategy planning, which relies on external and internal factors. Identifying these factors precisely is very critical for any o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-01-01
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| Series: | Decision Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/dsl/Vol3/dsl_2013_39.pdf |