THE USE OF BILINGUALISM AS A COMMUNICATION STRATEGY IN ADVERTISEMENTS

Through globalization, it has become legal for individuals who are the members of different cultures live in different geographical places under the current political conditions. In multi-cultural environments such that the borders of the countries are collided, it is inevitable for commercial provi...

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Bibliographic Details
Main Author: İsmail DEMİRBAĞ
Format: Article
Language:deu
Published: Institut für die Welt der Türken 2016-12-01
Series:Zeitschrift für die Welt der Türken
Subjects:
Online Access:http://www.dieweltdertuerken.org/index.php/ZfWT/article/view/875/875