MENGINTEGRASIKAN CITRA MEREK DAN PRODUK MAKANAN HALAL SEBAGAI KEUNGGULAN KOMPETITIF

ABSTRACT Halal awareness is important. Indonesia has a large market for halal products, including halal food products. Kripik Paru Kidang Mas Salatiga is one of the halal food products that is more than 50 years old, has been certified halal and has customers who have subscribed to Kripik Paru Kida...

Full description

Bibliographic Details
Main Authors: Sari Wijayanti, Stevi Jimry Poluan
Format: Article
Language:English
Published: Sekolah Tinggi Ilmu Ekonomi AMA 2023-12-01
Series:Among Makarti
Subjects:
Online Access:https://jurnal.stieama.ac.id/index.php/ama/article/view/537