MARKETING MIX IN FINANCIAL INVESTMENT SERVICES COMPANIES
Given that services of Financial Investment Services Companies can be very similar (described by law), it's very important that they be distinguished by certain elements from competitors, thereby gaining market share. How can they do that? By adding value for customers. International literature...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2016-05-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_10_8.pdf
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