Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair)
Objective This study aimed to design a customer participation model in social media marketing of clinics providing beauty services for skin and hair. Methodology The current research has a qualitative approach and was applied in terms of objective and was carried out systematically with the grounded...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_90596_9bb6dba1dca7ca95942a170359b957aa.pdf |