Public attitudes towards sharing loyalty card data for academic health research: a qualitative study

Abstract Background A growing number of studies show the potential of loyalty card data for use in health research. However, research into public perceptions of using this data is limited. This study aimed to investigate public attitudes towards donating loyalty card data for academic health researc...

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Bibliographic Details
Main Authors: Elizabeth H. Dolan, Kate Shiells, James Goulding, Anya Skatova
Format: Article
Language:English
Published: BMC 2022-06-01
Series:BMC Medical Ethics
Subjects:
Online Access:https://doi.org/10.1186/s12910-022-00795-8