KEPUTUSAN PENGGUNAAN APLIKASI OVO YANG DI PENGARUHI OLEH E-WOM DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU
This study is to investigate the direct and indirect effects regarding the Decision to Use the OVO application which is influenced by e-WOM with Trust as a mediating variable. This study is applied to the user of OVO application at the University of Riau, especially undergraduate students in the Fa...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2023-02-01
|
| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/9662 |