Názvy ceských politických stran jako součást marketingové strategie

The objective of this text is a linguistic (mostly lexical) characteristic of the individual names of Czech political parties that participated in the elections to the Parliament of the European Union in 2014. First, the electoral political propaganda is specified as original, and yet the typical ki...

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Bibliographic Details
Main Author: Hana Srpová
Format: Article
Language:English
Published: Uniwersytet Opolski 2020-01-01
Series:Stylistyka
Subjects:
Online Access:https://czasopisma.uni.opole.pl/index.php/s/article/view/1807