The Role of Emotional States on Purchase Decision-Making among Novice Stock Investors
Novice stock investors tend to make investment decisions based on their emotions, so they usually have lower performance. Emotions can affect decision-making through immediate emotions (emotional states) and expected emotions (emotional consequences). Happy and sad are the strongest emotions. Theref...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Psychology, Universitas Gadjah Mada
2023-10-01
|
| Series: | Gadjah Mada Journal of Psychology |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/gamajop/article/view/75580 |