SME INNOVATION AND SOCIAL MEDIA ON INTENTION TO VISIT TERNATE CITY WITH DESTINATION IMAGE AS THE MODERATING VARIABLE
The development of the Indonesian tourism sector has been improving with the introduction of Wonderful Indonesia around the world. In accordance with the development of the tourism section, building the Small Medium Enterprises (SME) innovatively is very important. The improvement of the tourism sec...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Padjadjaran
2022-03-01
|
| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/733 |