Investment efficiency evaluation of customer relationship management system: theoretical and practical aspects of return on investment methodology application
Customer relationship management (CRM) has been increasingly adopted by companies as the core of IT – driven business strategy and firms have started to invest in CRM. However, the rate of successful CRM implementations is about 30%. Many enterprises pursue expensive CRM initiatives without first un...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2008-09-01
|
| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://mma.vgtu.lt/index.php/BTP/article/view/9137 |