Effects of uses and gratifications on social media use: The Facebook case with multiple mediator analysis
Purpose – Billions of people around the world are experiencing new ways of interacting with people using the social networking sites (SNS). With the heavy traffic and technological capabilities, SNS offers remarkable gratifications to its users, but there is a lack of knowledge about how gratificati...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2019-03-01
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| Series: | PSU Research Review |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/PRR-07-2018-0023/full/pdf?title=effects-of-uses-and-gratifications-on-social-media-use-the-facebook-case-with-multiple-mediator-analysis |