Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model

Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model

Abstract This study explores the attitude–behavior relationship among voters for political party brands that use a sustainable or green marketing approach. A structural equation modeling is used to analyze data collected from 1771 respondents who are registered Indian voters in this case. A positive...

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Bibliographic Details
Main Authors: Parul Yadav, Bhawna Agarwal, Jones Mathew
Format: Article
Language:English
Published: SpringerOpen 2024-04-01
Series:Future Business Journal
Subjects:
Political party brands
Environment
Attitude–behavior gap
Green marketing
Green product
Green initiatives
Online Access:https://doi.org/10.1186/s43093-024-00327-3

Internet

https://doi.org/10.1186/s43093-024-00327-3

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