Research on Exhibition Marketing Strategies in the Context of Network Era
In the network era, consumers’ behavior of shopping through the Internet can be seen everywhere in daily life. In this paper, starting from consumers’ online shopping behavior preference, the equilibrium mode of conventional advertising is studied, based on which the mass and targeted advertising st...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
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| Online Access: | https://doi.org/10.2478/amns.2023.2.01618 |