A Combination Model to Predict the type of Customer Needs in Online Book Sales: A Case Study of Adinehbook Online Bookstore
Purpose: To predict the type of customer needs of online bookstores by using data mining methods based on Kano model. Methodology: First, three groups of needs and factors affecting customer satisfaction of Adinehbook online store were extracted according to expert opinions and then the Kano questio...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Public Libraries Foundation
2018-12-01
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| Series: | تحقیقات اطلاعرسانی و کتابخانههای عمومی |
| Subjects: | |
| Online Access: | http://publij.ir/article-1-1800-en.pdf |